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This is Marketing from Seth Godin

According to Godin, marketing is helping people become better versions of themselves and learning how they dream, decide, and act. (2018)


Marketing is summarized into the following 5 steps:

  1. Invent something worth making, a story worth telling, and a contribution worth talking about.

  2. Design and build it in a way that few people will particularly benefit from and care about.

  3. Tell a story that matches the built-in narrative and dreams of that group of people, your smallest viable market.

  4. Spread the word.

  5. This step is often overlooked. Show up regularly, consistently, and generously for years and years -to organize, lead, and build confidence in the change that you seek to make.

In summary, customers don't want what marketers want, they don't care what we care about and don't believe what we believe. Change the perspective when approaching customers' needs and wants.

Persistent + conisstent+ frequent stories

delivered to an aligned audience

= ATTENTION, TRUST, AND ACTION.


Hope you enjoyed this brief summary!


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