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What is the definition of Marketing?



Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products or services. It involves a set of activities that are designed to understand the needs of the target market and create value by providing products or services that meet those needs.

Marketing includes a wide range of activities such as market research, product development, advertising, sales, and customer service. The goal of marketing is to create awareness, interest, desire, and a


ction among potential customers, with the ultimate aim of generating revenue for the organization.


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